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2025-05-16 10:46:25 -

Dual Power: Blending Your Personal Edge with Brokerage Might

In today’s fast-moving market, real estate pros juggle two powerful brand engines: their own name and their brokerage’s name. Personal branding stands for credibility and connections, while brokerage branding signals stability and reach. Lean too far on one side and you miss growth opportunities or create gaps. Here’s how to blend both and win more clients. 1. Personal...

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