Balancing Performance and Sustainability in Email Campaigns

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2025-05-17 10:44:01 -

Email campaigns often focus on immediate results: open rates, clicks, and conversions. But in an era of digital waste and rising energy use, marketers also face pressure to run campaigns sustainably. Balancing performance and sustainability means maximizing impact while minimizing resource use. This blog outlines key strategies for efficient, eco-friendly email marketing. Define Clear...

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