According to the UnivDatos analysis, increased awareness about fabric care and hygiene, growing demand for premium, eco-friendly, and sustainable laundry products are the major factors driving the growth of the Laundry Scent Booster market worldwide. As per their “Laundry Scent Booster Market” report, the global market was valued at USD 442.93 million in 2023, growing at a CAGR of about 9.7% during the forecast period from 2024 - 2032 to reach USD million by 2032.  

Laundry scent boosters are products that are aimed at amplifying the fragrance of washed clothes by adding pleasant, lasting smells during the wash cycle. These are available in the market in the form of beads or liquids or in the form of sheets, which are usually mixed with detergent to provide an extra layer of fragrance that can last for several washes. They are extensively used in homes, hotels, hospitals, and in places where clean and fresh clothes and other fabrics are needed. They come in different fragrances such as floral, fruits, fresh, and even no scent for those people who are allergic. These scent boosters release the fragrance particles during the wash, which attach themselves to the fabric fiber. As the market trends show that consumers are opting for products that are of better quality and have an environmentally friendly nature, the brands are adding biodegradable and plant-based boosters. These products have thus found their way into the retail and e-commerce markets because they are convenient and perform well.

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1. Shift toward eco-friendly and biodegradable scent boosters

With the current world situation and the latest trend of increased focus on sustainability, ecological and biodegradable products are in high demand in the market. The positive effects of biodegradable products on the environment are becoming well known, and this has resulted in the development of scent boosters that are made from natural products that are environmentally friendly and free from toxic chemicals. These products do not have negative impacts on the environment and are produced in a green way that follows the go green agenda. Due to this, the companies are trying to introduce more plant-based products as well as packaging from recycled materials, thus attracting the customers, who are concerned about their impact on the environment.

For instance, Comfort has recently launched “Elixir”, which is a biodegradable laundry scent booster designed for promoting sustainability in the laundry care industry. The company states that Elixir is 93% biodegradable. These eco-friendly product launches are expected to flourish the laundry scent booster market.

2. Personalization of Fragrances

Another trend developing in the laundry scent booster market is the increased focus on the personalization of products. Brand owners are now realizing the increasing need to produce different brands with different scents to suit the customers’ needs and diverse tastes and preferences in the fragrances, such as floral, fruity, fresh, and other customized scents. Some of the companies even provide innovative features like scent-strength control, which allows people to regulate the intensity of scent as per their choice during the wash. Consumers have become more particular about what they want and how they want their clothes to smell, to make their washed clothes better, and with a style of their choice, is gripping the market.  

3. Growing demand for skin-friendly scent boosters

The latest trend of developing skin-friendly laundry scent boosters due to increased awareness among people regarding skin sensitivity has made companies as well as consumers shift toward skin-friendly scent boosters. Consumers don't want to use synthetic dyes and artificial colours on their products as these chemicals are known to cause skin reactions in most people. Due to this, currently, consumers are choosing scent boosters that are hypoallergenic and have been tested for their response to a person with skin problems or a skin disease. Thus, brands are coming up with products that have subtle or no scent and are made from organic or natural extracts, making them suitable for users with families, babies, or people with skin sensitivity.

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Eco-friendly and personalized fragrances are driving the laundry scent booster market

The market for laundry scent boosters is set to grow because of ongoing trend situations like the shift toward eco-friendly and biodegradable scent boosters, the advantage of personalization of fragrances, and the growing demand for skin-friendly scent boosters. These trends are accelerating the laundry scent booster market globally and promoting the development of sustainable and cost-effective laundry care solutions for customers.

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