Widespread availability of always-connected devices has drastically changed consumer internet usage patterns in the region. People are spending more and more time online through their mobile phones, especially youth. On an average, individuals check their smartphone every 12 minutes during waking hours. Mobile apps and mobile optimized websites have seen surge in traffic. Content that can be easily consumed on smartphones has become popular. Whether it is watching YouTube videos, using Instagram, playing games or streaming audio-visual content, mobile internet is at the core of digital experiences.

For content creators and digital influencers, this mobile revolution has opened up a huge untapped Middle East and Central Asia Creator Economy Market. They can now reach wider audience across Middle East and Central Asia with relative ease. Creators focusing on verticals like lifestyle, entertainment, fashion and food have found a strong consumer base.

The Middle East and Central Asia Creator Economy Market is estimated to be valued at USD 10.93 Bn in 2025 and is expected to reach USD 36.50 Bn by 2032, growing at a compound annual growth rate (CAGR) of 18.8% from 2025 to 2032.

One of the major trends is the professionalization of content creation. Creators are increasingly treating their activities as full-fledged businesses, investing in content production teams, marketing strategies, and cross-platform brand building. There is also a strong move toward niche content, with areas like edtech, fintech, health and wellness, and travel seeing accelerated growth.Another emerging trend is the integration of blockchain technologies, enabling creators to tokenize their content and engage in direct transactions with fans without relying solely on platforms. Virtual reality and augmented reality are also opening new creative possibilities, particularly for gaming, education, and virtual tourism content.

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