In the world of streetwear, few brands manage to maintain a truly authentic voice while simultaneously evolving with the times. Born X Raised is one such brand that has stood out by staying rooted in the culture, identity, and history of its hometown—Los Angeles. Created out of love for the community and a desire to preserve the legacy of a city in constant transition, Born X Raised has become more than just a fashion label; it is a cultural movement.

Origins and Founders

Born X Raised was founded in 2013 by Chris “Spanto” Printup and Alex “2Tone” Erdmann. The brand was created during a time when the neighborhoods of Los Angeles were undergoing rapid gentrification, with long-time residents being displaced and local culture being erased. Spanto, who was born and raised in Venice, California, wanted to create something that would give a voice to the people who were being pushed out of their own communities.

Spanto brought the raw emotion and deep-rooted knowledge of the city’s neighborhoods, while 2Tone added creative direction, visual storytelling, and design expertise. Together, they developed a brand that was unapologetically honest and fiercely loyal to its origins.

Philosophy and Identity

Born X Raised is more than a brand—it’s a statement. The name itself speaks volumes. "Born" signifies the birth and upbringing of people in their hometowns, while "Raised" symbolizes how the environment shapes them. The Bornxraised hoodie celebrates this connection to place, especially the often-overlooked aspects of urban life.

The clothing reflects real stories, real people, and real history. Whether it’s a graphic tee referencing a specific street in L.A. or a hoodie featuring designs inspired by gang culture and Chicano heritage, every piece serves as a tribute to the communities that built the city. The message is clear: L.A. is not just about Hollywood and sunshine. It’s about struggle, survival, pride, and love for where you're from.

Cultural Relevance

What sets Born X Raised apart is its ability to tap into the cultural undercurrents of Los Angeles. While many brands adopt streetwear aesthetics, Born X Raised lives and breathes it. The brand has deep roots in local history, particularly in Chicano and Black communities. It doesn’t shy away from difficult conversations. Instead, it uses fashion as a form of resistance, remembrance, and recognition.

Over the years, the brand has collaborated with local artists, musicians, and even sports teams. These partnerships are not mere business ventures but extensions of its commitment to preserving the voices of L.A.'s marginalized communities. Born X Raised has also worked with national names like the Los Angeles Dodgers and the NFL, but always on its own terms.

The Role of Spanto

Spanto, the co-founder, played a pivotal role in shaping the brand's voice and mission. Diagnosed with terminal cancer not long after starting Born X Raised, he continued working and using the platform to uplift his community. His personal battle gave the brand an even deeper sense of urgency and authenticity.

Spanto’s story resonated with many. His fight, his passion, and his refusal to sell out made him a local legend. Even after his passing in 2023, his legacy lives on through the brand. For many fans and followers, wearing Born X Raised isn’t just about fashion—it’s about honoring Spanto’s vision and the people he represented.

Streetwear as Storytelling

Born X Raised treats each drop as a chapter in a larger story. The collections often follow themes that reflect ongoing social issues or honor historical moments. One season may spotlight police brutality and injustice, while another might focus on family values and cultural pride. The designs are always bold, sometimes controversial, and never lacking in substance.

This form of storytelling through clothing gives people a reason to connect with the brand on a personal level. It’s not uncommon for fans to feel that a particular design speaks directly to their own experience, upbringing, or hometown memories. That emotional connection is what makes Born X Raised so powerful and enduring.

Limited Releases and Community Connection

Born X Raised is known for its limited drops, which add an element of exclusivity. But this isn’t just about marketing. Limiting the number of pieces helps keep the brand’s message tight and its customer base loyal. When you wear Born X Raised, you’re not just making a fashion statement—you’re part of a movement.

The brand also gives back to the community through local events, food drives, and collaborations with nonprofit organizations. Its team has always prioritized action over optics, doing the real work behind the scenes while letting the clothing speak for itself.

Influence and Legacy

Born X Raised has influenced a generation of young designers and artists who see the value in staying authentic. In a fashion industry often driven by trends, it has carved out a space where roots, identity, and community matter most. The brand has received recognition not only for its style but also for its impact on culture.

Its reach now extends far beyond Los Angeles, with fans across the globe. Yet despite its growing popularity, the brand has never lost touch with its mission. Born X Raised continues to stand for the neighborhoods, the struggles, and the beauty of real life in Los Angeles.

The Future of Born X Raised

Even after the passing of Spanto, Born X Raised remains committed to its original mission. Under the continued leadership of 2Tone and a dedicated team, the brand is looking to expand its reach while staying true to its roots. New collections, collaborations, and community projects are constantly in the works.

The focus will always be on authenticity, quality, and meaning. As streetwear continues to evolve, Born X Raised proves that fashion can be a tool for storytelling, resistance, and celebration.

Conclusion

Born X Raised is not just a streetwear brand—it’s a cultural institution that stands as a testament to the power of identity and heritage. Born from a love for Los Angeles and raised through the voices of its people, the brand continues to inspire, provoke, and represent.